[![](https://subiacofc.com.au/wp-content/uploads/2026/03/SFC-Gold.png)](/) [![WAFL Logo](https://subiacofc.com.au/wp-content/uploads/2024/12/wafl-logo.svg)](/) [Buy Tickets](https://www.intix.com.au/artist/subiaco-fc) [Become a Member](https://am.intix.com/subiacofc/home) [![](https://subiacofc.com.au/wp-content/uploads/2024/12/wafl-logo.svg)](/) Back to top# CEO’s Message to MembersAuthor: Admin Subiaco FCDear Members,With a break in the fixtures and now 7 months into the role as Chief Executive Officer, I thought it was important to connect and share some of my thoughts, observations and aspirations for where we’re heading as a club and how we continue to build on the strong foundation we’ve created together.**The Spirit of Community**- Subiaco has always been more than a football club — it’s a community built on shared pride, connection, and commitment. - Our strength comes from everyone connected to our club: players, volunteers, members, sponsors, staff, and supporters. - When we talk about “the Subiaco family,” for us it’s not a slogan — it’s the reality of how we operate, support each other, and show up for one another. - Community is our competitive advantage. It’s what sets us apart and keeps our club strong.**Loyalty to the Club**- Loyalty is at the heart of Subiaco — loyalty to our colours, to our culture, and to each other. - We acknowledge and honour those who have stayed the course, through highs and lows. This loyalty builds the foundation for long-term success. - To the sponsors and members who continue to stand with us: your trust fuels everything we do. - For our playing group: loyalty is not just about wearing the jumper — it’s about representing it with integrity, effort, and pride.** Our Proud History**- Subiaco is one of the great football clubs in Western Australia, with a history defined by resilience, excellence, and ambition. - We honour the generations who built this club — they set standards we strive to uphold and we are proud of our achievements. - Our premierships, our champions and our traditions remind us what we are capable of when we are united in purpose.**Success On and Off the Field in 2026**- Success for 2026 looks positive:- We have a strong, driven playing group and a coaching team committed to continual improvement. - Our focus this season is clear: consistent, disciplined, ambitious, connected and team-first. - The club is in a strong position, with renewed partnerships, growing membership, and a clear strategy. - We’re investing in pathways, people, and culture — because sustainable success is built from the inside out. - This season is not just about chasing results — it’s about building something lasting, something worthy of our brand.** The Importance of Belief — From All of Us**- Belief from our members and supporters matters. Players feel it, the club feels it, and it elevates us. - When the Subiaco community believes in our club, it creates an energy that carries us through tough moments. - We want you to share in every win, every milestone, every achievement — because our success belongs to all of us. - This season, we ask you to stand with us, back us in, and continue to be the heartbeat of the club.** A United Vision for 2026**- We have entered this season with clarity, purpose, and high standards, I am confident we have done the work and we have the right talent. - We are united — players, coaches, staff, members, sponsors, supporters — all pulling in the same direction. - Together, we can build a season that reflects the best of Subiaco: proud, competitive, connected, and ambitious.Our message is simple: believe in us, stay with us, and celebrate with us – this is our journey together.Thank you for your support and I look forward to seeing all of you at the next game and beyond.**Kellie Properjohn** **Chief Executive Officer** **Subiaco Football Club** [PREV](https://subiacofc.com.au/blog/were-hiring-talent-community-pathways-lead/) [NEXT](https://subiacofc.com.au/blog/vale-dr-harry-c-j-phillips-am/) SHARE THIS ARTICLE [https://www.facebook.com/sharer/sharer.php?u=https://subiacofc.com.au/blog/ceos-message-to-members/](https://www.facebook.com/sharer/sharer.php?u=https://subiacofc.com.au/blog/ceos-message-to-members/) [http://twitter.com/share?text=CEO’s Message to Members&url=https://subiacofc.com.au/blog/ceos-message-to-members/](http://twitter.com/share?text=CEO’s Message to Members&url=https://subiacofc.com.au/blog/ceos-message-to-members/)## Our Latest Insights- Sep 24 [https://subiacofc.com.au/blog/end-of-an-era-as-holman-partnership-concludes/](https://subiacofc.com.au/blog/end-of-an-era-as-holman-partnership-concludes/)### [End of an Era as Holman Partnership Concludes](https://subiacofc.com.au/blog/end-of-an-era-as-holman-partnership-concludes/)Author: Admin Subiaco FC [FULL ARTICLE](https://subiacofc.com.au/blog/end-of-an-era-as-holman-partnership-concludes/) - Sep 21 [https://subiacofc.com.au/blog/wheelchair-round-1-recap/](https://subiacofc.com.au/blog/wheelchair-round-1-recap/)### [Wheelchair Round 1 Recap](https://subiacofc.com.au/blog/wheelchair-round-1-recap/)Author: Admin Subiaco FC [FULL ARTICLE](https://subiacofc.com.au/blog/wheelchair-round-1-recap/) - Sep 17 [https://subiacofc.com.au/blog/2026-wheelchair-season-starts-sunday/](https://subiacofc.com.au/blog/2026-wheelchair-season-starts-sunday/)### [2026 Wheelchair Season Starts Sunday](https://subiacofc.com.au/blog/2026-wheelchair-season-starts-sunday/)Author: Admin Subiaco FC [FULL ARTICLE](https://subiacofc.com.au/blog/2026-wheelchair-season-starts-sunday/) - Sep 15 [https://subiacofc.com.au/blog/dhi-perera-crowned-2026-charmaine-roger-medallist/](https://subiacofc.com.au/blog/dhi-perera-crowned-2026-charmaine-roger-medallist/)### [Dhi Perera crowned 2026 Charmaine Roger Medallist](https://subiacofc.com.au/blog/dhi-perera-crowned-2026-charmaine-roger-medallist/)Author: Admin Subiaco FC [FULL ARTICLE](https://subiacofc.com.au/blog/dhi-perera-crowned-2026-charmaine-roger-medallist/) - Sep 15 [https://subiacofc.com.au/blog/kevin-merifield-inducted-as-a-wafl-life-member/](https://subiacofc.com.au/blog/kevin-merifield-inducted-as-a-wafl-life-member/)### [Kevin Merifield inducted as a WAFL Life Member](https://subiacofc.com.au/blog/kevin-merifield-inducted-as-a-wafl-life-member/)Author: Admin Subiaco FC [FULL ARTICLE](https://subiacofc.com.au/blog/kevin-merifield-inducted-as-a-wafl-life-member/) - Sep 4 [https://subiacofc.com.au/blog/vale-rochford-devenish-meares/](https://subiacofc.com.au/blog/vale-rochford-devenish-meares/)### [Vale Rochford Devenish-Meares](https://subiacofc.com.au/blog/vale-rochford-devenish-meares/)Author: Admin Subiaco FC [FULL ARTICLE](https://subiacofc.com.au/blog/vale-rochford-devenish-meares/) - Sep 4 [https://subiacofc.com.au/blog/a-message-from-the-president-thank-you-for-2026/](https://subiacofc.com.au/blog/a-message-from-the-president-thank-you-for-2026/)### [A Message from the President – Thank You for 2026](https://subiacofc.com.au/blog/a-message-from-the-president-thank-you-for-2026/)Author: Admin Subiaco FC [FULL ARTICLE](https://subiacofc.com.au/blog/a-message-from-the-president-thank-you-for-2026/) - Sep 4 [https://subiacofc.com.au/blog/lowndes-appointed-talent-manager-colts-coach/](https://subiacofc.com.au/blog/lowndes-appointed-talent-manager-colts-coach/)### [Lowndes Appointed Talent Manager & Colts Coach](https://subiacofc.com.au/blog/lowndes-appointed-talent-manager-colts-coach/)Author: Admin Subiaco FC [FULL ARTICLE](https://subiacofc.com.au/blog/lowndes-appointed-talent-manager-colts-coach/) - Aug 28 [https://subiacofc.com.au/blog/the-subiaco-colts-succession/](https://subiacofc.com.au/blog/the-subiaco-colts-succession/)### [The Subiaco Colts Succession](https://subiacofc.com.au/blog/the-subiaco-colts-succession/)Author: Admin Subiaco FC [FULL ARTICLE](https://subiacofc.com.au/blog/the-subiaco-colts-succession/) - Aug 14 [https://subiacofc.com.au/blog/in-memory-of-pat-cornford/](https://subiacofc.com.au/blog/in-memory-of-pat-cornford/)### [In Memory of Pat Cornford](https://subiacofc.com.au/blog/in-memory-of-pat-cornford/)Author: Admin Subiaco FC [FULL ARTICLE](https://subiacofc.com.au/blog/in-memory-of-pat-cornford/)